Friday, March 28, 2008

How to Take a Video Screen Capture in Jing and Send it to Youtube.com

Wow, what a painstacking process this was!
It took me so long that I decided to write a blog entry about it while I am waiting for the conversion.

Here are the ingredients that I used to capture my screen and get it on youtube for sharing.

I went to jingproject.com by techsmith which is my favorite free screen capture tool (and I hope that it stays that way).

When you download and install this program you can then easily create screen videos of whatever you do. Simply talk over what you are doing while recording to create a video. You have a maximum time of 5 minutes and you can pause the video while recording.

It takes a little getting used to, but there is no editing available in jing as of this post. That is ok, we have ways to get around that for now. I personally used Sothink SWF Quicker to edit my SWF file for places where I needed to blank out sensitive information.

I could not figure out anything else I could do with this software, although my intention was to somehow edit it to fix the ending. Regardless... its good enough. This whole process is taking me longer than I would like anyway.

I also found a free flash to video encoder to then get my swf file to a youtube friendly format. I chose mpg as I know this should be small. Now be ready to wait at least 15-25 minutes. You can specify how the length of the conversion (ie you may cut some of the end of the video... wow which is exactly what I wanted to do since I somehow added 10 minutes of nothing at the end while messing with it in the previous program!) But please note that the demo version for the converter I downloaded actually ended up putting up some real annoying ads over the conversion. I would not mind in most cases, but it bounces around in the most annoying fashion all over the screen. Oh well- if I find a better tool, I will post it here. For now, at least I have my video on youtube!

Now that you know how... you should be ready to take your video and upload that baby!

By the way, I recently found out the sothink has a swf to video conversion tool which is much better than the one that i originally used. All the software mentioned here has at least a 30 day trial limit.

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Tuesday, March 18, 2008

How Much Does Google Pay - Unique Visitors, Pageloads, and the Traffic Circus

Simply put- I want help others (and myself) find the best way to monetize their website. I figure, maybe if I share some my information, I will gain some insight into my own methods and perhaps you will reciprocate if you have found a better solution. Simply speaking, for my last pay period (not that long) until today I have received

132,423 page impressions
504 clicks
0.38% conversion
net: $102.85

This equals out to approximately 20 cents a click on average. Depending on your ad positioning and your conversion rate (and the topic of your site), you can expect to do more. But with these stats, you can easily see that it takes quite a few page loads and views in order to actually convert into real money. Now let's try to take that into the context of trying to get this done in one month: 132,423 page impressions/1.3 (average page views per visitor) = 101,864 unique visitors.

Now to achieve this in 30 days => 101,864/30 days = 3400 users a day!!
Please check my calculations - and I hope they are wrong, but that is a lot of users to accomodate a day just to make $100. There must be easier ways of making money. It seems people have learned to ignore them in many cases.

Even if your average payout for each click is 40 cents, you would still need 1700 users a day. Well the first thing you can do is put multiple Google Ads on the page. I have heard that, on average, it takes a person 6 exposures to finally convince them to follow through. So put those ads on Top, side and bottom. To increase the conversion rate, try making your ad relevant in design to your site (e.g. use the same colors of your site).

In addition, as we all know, video is hot - try integrating the new Youtube Video Ad Units into your site. There are some great advantages to this unit as it is extremely interactive, dynamic, and outright fun. I have had some luck with it, but honestly - the most successful Google solution almost always come from the Google AdSense for Search which pays about the same per click but gives me a 10% conversion rate. This is the searchbox that will take you directly to Google search engine with Google ads displayed at the top. Here is an example.

I hope you will find this information useful for your own website. Perhaps you can leave me some tips for my own. Thanks for reading!

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