Futher Evaluation of BuildTraffic com and Adwords

On my site, I don't have that great of a bounce rate. I attribute this partially to the Ajax programming that does not require page loads to view further content.
Regardless, it is one of the few ways that I can see whether people are using the site. I tried to setup a goal in Google Analytics to measure how much I am converting in click throughs but it is a little bit tricker than I had anticipated.

Regardless, After running my ad campaigns with BuildTraffic.com, the Bounce Rate is 86.94 (How many people only load 1 page).

However, if I look closely, the bounce rate for just my build traffic campaign in and of itself is 98.53%. This means that hardly anyone clicked through or used the site as a result of the campaign. The average pages per user is a low 1.02. I suspect that some of this might be the same user getting the same advertisement rather than actually using the site. I kept a close watch on my stats and I am sad to say that although the traffic was targeted as promised and the numbers were fairly impressive; the conversion rates are so bad that its probably not worth it.

Now to be fair, any marketing campaign might change for you. You might have the midas touch. For instance, my campaign with build traffic would probably work better if I offered something for free rather than getting people to use my site and come back to it. At worst, I wasted my money. At best, I gained some web presence - but I cannot verify that ny of my sales through affiliates came from buildtraffic.com traffic. Again there was nothing wrong with the targeting of the users sent our ways, but I did find that our stats differed greatly from what they said that they referred to us. Even though they told us to check the server logs, I was suspicious that their javascript based system would not show up in our counters. I am not sure what, if any, limitations there are to statcounter.com or google-analytics.com (i'm running both to try and get as much info as possible), but our 3rd party counters did not match up. In one case about 1000 users didn't show up for a campaign which I found highly suspect.

I have started using adwords a bit to see whether that is worthwhile. Although I try to make money from adsense myself, I have a few affiliate programs which have higher payouts for conversions. I will try some experiments with adwords as I have already seen that the conversion rate is much better than anything with build traffic. Bottom line is if the ad is being pushed to you, chances are the user will do their best to ignore it. If you entice a prequalified user directly to a targeted landing page, you will have much better luck. That is all the time I have to post tonight. I must get some sleep now.

Review of BuildTraffic.com and Other thoughts on web traffic

Nowadays, everyone is looking for a good way to make money online. Part of the key to making money via the internet is to bring visitors to your website. Amongst the various link exchanges and search engine tweaks you can make, there is a relatively small amount of traffic to be had for your average joe shmoe. It takes months of dedication and link exchanging, blogging, social linking - and don't forget money in marketing and hosting.

How much money are you spending on marketing? Chances are either too much or not enough. I was in the not enough category and I am thinking I am moving into the too much category. Part of the problem is the Return On Investment (ROI) and your conversion rates. If you don't convert with your marketing money; you are essentially throwing it down the drain. And how do you know where to spend your advertising dollars without some experimentation? How do you know what works for you? To be honest, I don't know the answers to these questions.

As such, I have started doing some research on various traffic building methods. Aside from owning various domains and also doing a fair bit of research into search engine optimization, I am looking for a solution which allows a good amount of traffic - hopefully prequalified (but not necessarily - the scope of my website is such that I can put whatever landing page on just about any product type I want). Part of my problem is that I am trying to make revenue on adsense, so my traffic source has to come in at much lower than an adsense actual conversion. For example, if I am getting 10 cents for a click from google, and it cost me $1.00 to bring that visitor, I just lost 90 cents. I know that I can optimize google ads in such a way that my pay per click is somewhat low if I am highly relevant and with a good conversion on my ads. Regardless, my first few forays into ad words did not work out as good means to fuel traffic to my site. It did not seem cost effective. I need more organic traffic (and I have a decent amount). Perhaps if I only spent 30% of the revenue that came in from my organic traffic then that would be a decent investment - ensuring that it is profitable.

In any case, I am doing some tests with BuildTraffic.com. I have purchased a series of 20,000 unique visitors from around the world sent to SAVEonAtoZ.com. And I have also purchased a campaign for 10,000 unique visitors prequalified for computer browsing to land on buy-computers.info. To optimize for a worlwide campaign - I added a translate widget from Google to see if this will help with the conversion. My rationale is that I get worlwide traffic as is... much more so than I would like (I was planning on being more regional to USA). Rather than fight it - I am trying to go with the flow...

I will post updates in my comments section. If you have similar websites I should checkout I will let you know here.