Monday, March 17, 2008

Review of BuildTraffic.com and Other thoughts on web traffic

Nowadays, everyone is looking for a good way to make money online. Part of the key to making money via the internet is to bring visitors to your website. Amongst the various link exchanges and search engine tweaks you can make, there is a relatively small amount of traffic to be had for your average joe shmoe. It takes months of dedication and link exchanging, blogging, social linking - and don't forget money in marketing and hosting.

How much money are you spending on marketing? Chances are either too much or not enough. I was in the not enough category and I am thinking I am moving into the too much category. Part of the problem is the Return On Investment (ROI) and your conversion rates. If you don't convert with your marketing money; you are essentially throwing it down the drain. And how do you know where to spend your advertising dollars without some experimentation? How do you know what works for you? To be honest, I don't know the answers to these questions.

As such, I have started doing some research on various traffic building methods. Aside from owning various domains and also doing a fair bit of research into search engine optimization, I am looking for a solution which allows a good amount of traffic - hopefully prequalified (but not necessarily - the scope of my website is such that I can put whatever landing page on just about any product type I want). Part of my problem is that I am trying to make revenue on adsense, so my traffic source has to come in at much lower than an adsense actual conversion. For example, if I am getting 10 cents for a click from google, and it cost me $1.00 to bring that visitor, I just lost 90 cents. I know that I can optimize google ads in such a way that my pay per click is somewhat low if I am highly relevant and with a good conversion on my ads. Regardless, my first few forays into ad words did not work out as good means to fuel traffic to my site. It did not seem cost effective. I need more organic traffic (and I have a decent amount). Perhaps if I only spent 30% of the revenue that came in from my organic traffic then that would be a decent investment - ensuring that it is profitable.

In any case, I am doing some tests with BuildTraffic.com. I have purchased a series of 20,000 unique visitors from around the world sent to SAVEonAtoZ.com. And I have also purchased a campaign for 10,000 unique visitors prequalified for computer browsing to land on buy-computers.info. To optimize for a worlwide campaign - I added a translate widget from Google to see if this will help with the conversion. My rationale is that I get worlwide traffic as is... much more so than I would like (I was planning on being more regional to USA). Rather than fight it - I am trying to go with the flow...

I will post updates in my comments section. If you have similar websites I should checkout I will let you know here.

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1 Comments:

At March 18, 2008 12:06 AM , Blogger Aurelius Tjin said...

This is very interesting! I have enjoyed reading this very insightful post. Very engaging and informative. Thanks for sharing.

 

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