How Much Does Google Pay - Unique Visitors, Pageloads, and the Traffic Circus

Simply put- I want help others (and myself) find the best way to monetize their website. I figure, maybe if I share some my information, I will gain some insight into my own methods and perhaps you will reciprocate if you have found a better solution. Simply speaking, for my last pay period (not that long) until today I have received

132,423 page impressions
504 clicks
0.38% conversion
net: $102.85

This equals out to approximately 20 cents a click on average. Depending on your ad positioning and your conversion rate (and the topic of your site), you can expect to do more. But with these stats, you can easily see that it takes quite a few page loads and views in order to actually convert into real money. Now let's try to take that into the context of trying to get this done in one month: 132,423 page impressions/1.3 (average page views per visitor) = 101,864 unique visitors.

Now to achieve this in 30 days => 101,864/30 days = 3400 users a day!!
Please check my calculations - and I hope they are wrong, but that is a lot of users to accomodate a day just to make $100. There must be easier ways of making money. It seems people have learned to ignore them in many cases.

Even if your average payout for each click is 40 cents, you would still need 1700 users a day. Well the first thing you can do is put multiple Google Ads on the page. I have heard that, on average, it takes a person 6 exposures to finally convince them to follow through. So put those ads on Top, side and bottom. To increase the conversion rate, try making your ad relevant in design to your site (e.g. use the same colors of your site).

In addition, as we all know, video is hot - try integrating the new Youtube Video Ad Units into your site. There are some great advantages to this unit as it is extremely interactive, dynamic, and outright fun. I have had some luck with it, but honestly - the most successful Google solution almost always come from the Google AdSense for Search which pays about the same per click but gives me a 10% conversion rate. This is the searchbox that will take you directly to Google search engine with Google ads displayed at the top. Here is an example.

I hope you will find this information useful for your own website. Perhaps you can leave me some tips for my own. Thanks for reading!