Futher Evaluation of BuildTraffic com and Adwords

On my site, I don't have that great of a bounce rate. I attribute this partially to the Ajax programming that does not require page loads to view further content.
Regardless, it is one of the few ways that I can see whether people are using the site. I tried to setup a goal in Google Analytics to measure how much I am converting in click throughs but it is a little bit tricker than I had anticipated.

Regardless, After running my ad campaigns with BuildTraffic.com, the Bounce Rate is 86.94 (How many people only load 1 page).

However, if I look closely, the bounce rate for just my build traffic campaign in and of itself is 98.53%. This means that hardly anyone clicked through or used the site as a result of the campaign. The average pages per user is a low 1.02. I suspect that some of this might be the same user getting the same advertisement rather than actually using the site. I kept a close watch on my stats and I am sad to say that although the traffic was targeted as promised and the numbers were fairly impressive; the conversion rates are so bad that its probably not worth it.

Now to be fair, any marketing campaign might change for you. You might have the midas touch. For instance, my campaign with build traffic would probably work better if I offered something for free rather than getting people to use my site and come back to it. At worst, I wasted my money. At best, I gained some web presence - but I cannot verify that ny of my sales through affiliates came from buildtraffic.com traffic. Again there was nothing wrong with the targeting of the users sent our ways, but I did find that our stats differed greatly from what they said that they referred to us. Even though they told us to check the server logs, I was suspicious that their javascript based system would not show up in our counters. I am not sure what, if any, limitations there are to statcounter.com or google-analytics.com (i'm running both to try and get as much info as possible), but our 3rd party counters did not match up. In one case about 1000 users didn't show up for a campaign which I found highly suspect.

I have started using adwords a bit to see whether that is worthwhile. Although I try to make money from adsense myself, I have a few affiliate programs which have higher payouts for conversions. I will try some experiments with adwords as I have already seen that the conversion rate is much better than anything with build traffic. Bottom line is if the ad is being pushed to you, chances are the user will do their best to ignore it. If you entice a prequalified user directly to a targeted landing page, you will have much better luck. That is all the time I have to post tonight. I must get some sleep now.